The Moxie Edit: What’s Hot Right Now

We’re sharing things we’d normally send to our friends; the moments, the trends, the little finds that just do something for us with you. So you’re basically our genuine friend on Moxie Mingles!

Here is this week’s Moxie Edit. Enjoy!

The Pop Culture Moment: Zara Larsson signing a fan’s passport

Zara Larsson signing a fan’s passport feels slightly chaotic, a little bit illegal (?), but mostly just… iconic. It’s spontaneous, slightly unhinged, no PR filter, no overthinking and still so kind at the same time.

Moments like this remind us that the coolest thing a celebrity can be right now is simply being kind and cool.

And honestly, that’s what people are responding to right now. Not perfection, not distance; just personality.

The Trend: Cool boys carrying bags

Seeing more boys confidently carrying bags isn’t just a trend, it’s a shift. A quiet rejection of all those outdated “rules” about masculinity and style.

This attitude makes everything look better. When styled right, they add a different kind of confidence. Of course, like anything, it only hits when it feels personal.

It’s not about picking up a bag, it’s about how you carry it. The way you carry it (literally) matters more than the bag itself.

When it clicks, it’s effortless. When it doesn’t… you can tell.

So yes, bags on boys = hot.

The Spot: Burberry café in London

The Burberry pop-up café in London feels like one of those moments where branding meets real life in a way that actually makes sense. It’s not just about showcasing a collection, it’s about creating a space people can step into, even briefly.

You can simply pop up to have your cuppa (it is in London after all) and enjoy some moments to yourself which makes it more inclusive and more accessible, this is a brand moment designed for real people to be part of it. And it’s exactly where branding is heading.

The strategy is a smarter, softer way of building connection, and it feels much more aligned with how people want to engage today.

The Hot Item: Chanel Le Crème Main and a denim charm specially curated for the product!

If you’ve been wanting a piece of Chanel without committing to… well, Chanel prices, this is your sign.

The Le Crème Main hand cream, especially with its denim charm from the latest collection, feels like a tiny, playful entry into the brand. It doubles as an accessory, a charm you’d actually clip onto your bag.

It’s giving: luxury, but make it Gen Z.

Plus, the campaign fronted by Lily-Rose Depp adds that effortless cool-girl energy, while the colourful makeup drop leans fully into that fun, experimental mood.

Less intimidating, more collectible.

So… here is our “cool girl with a marketing point of view.”

If you zoom out for a second, this isn’t just a random mix of moments, trends, and products.

Celebrities are winning when they drop the act.

Zara Larsson signing a passport isn’t just funny, it’s strategy without trying to be strategy. The internet has been leaning toward “unfiltered” for a while now (just think of the rise of chaotic TikTok lives, no-makeup press tours, off-duty energy), and the celebrities who get it are the ones who feel human first, famous second.

Luxury brands, on the other hand, are… adjusting.

For years, luxury lived in this very “look but don’t touch” space. But Gen Z doesn’t really acknowledge distance in the same way. They want to experience things, not just admire them.

That’s why something like the Burberry café in London makes so much sense. It’s not just about selling a trench coat, it’s about letting you step into the world of the brand, even if it’s just for a coffee and a photo. And honestly? They had to.

There’s been a lot of conversation lately about Gen Z pulling back from traditional luxury consumption, whether it’s due to pricing, shifting values, or just a preference for mixing high and low. You see it everywhere: resale platforms booming, niche brands getting more attention, and “dupe culture” being… not even a little bit taboo anymore. So brands are doing what good brands do: they’re listening, recalibrating, and getting more creative.

Then there’s the styling attitude for cool boys.

“Cool boys with bags” might sound like a small thing, but culturally, it’s not. It reflects a bigger move toward fluidity in fashion — less rules, more personal expression. And the key word here is ownership.

Gen Z doesn’t really follow trends in the traditional sense. They remix them. Personalize them. Sometimes even reject them completely. So when a guy picks up a bag and makes it part of his look. Well, to simply put, it is HOT & COOL.

Even Chanel gets it.

The Le Crème Main with the denim charm? It’s not just a product it’s a small, relatively accessible entry point into the brand that still feels current, collectible, and a little playful. With Lily-Rose Depp leading the campaign and the colourful makeup drop, it’s clear they’re leaning into a younger, more experimental energy.

A little more from Hazal’s fashion & marketing brain:

Lately, it feels like everything is shifting toward realness.
Celebrities are cooler when they’re not overthinking it.
Brands are stronger when they actually invite people in.
And style? It only hits when it feels personal.

We invite you to pick your favourite from the hot list and share your thoughts on the new vibes in fashion and pop culture.

Do you agree and loving the vibes like we do?